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Beyond the GenAI hype: a framework for Generative AI in business

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Authors: J. Bauch, D.K. Kanbach, K. Brenk, A. Schadl, M. Dabic

Publication date: 2026

Read the paper: https://doi.org/10.1007/s11846-026-01040-x

Source license: Creative Commons Attribution 4.0 International — https://creativecommons.org/licenses/by/4.0/

The authors and publisher do not sponsor or endorse this recording.

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Beyond the GenAI hype: a framework for Generative AI in business — Brief | 1 More Paper