Unveiling the Impact of AI Technological Anxiety on the Marketers' Intention to Adopt Generative AI
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Authors: M. Tao, X. Li, F. Alam, Y. Yan, T. Chau
Publication date: 2025
Read the paper: https://doi.org/10.4018/jgim.372177
Source license: Creative Commons Attribution 4.0 International — https://creativecommons.org/licenses/by/4.0/
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